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Printed Interview

Who's Listening

Don't underestimate the power of your presentations skills - they can have a drastic affect on growing your business. Ask Michelle Bowden! Michelle is an accredited NLP practitioner and master trainer in presentation and influencing skills. She works with CEOs and their teams to help prepare them for presentations at company meetings, conferences and sales pitches. If you hate public speaking or want to improve your work presentations, then Michelle can help you. She offers valuable content in this chapter about influencing and persuading others through effective communication methods. Plus, she talks about the different personality types that are present in a business.

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Michelle Bowden
2007
Audio Presentation

X10 Seminar - Networking Strategies

Alex Mandossian (born March 9, 1964) is an American motivational speaker, author and trainer (business). Mandossian is considered one of the top ten freelance direct marketers in America today and has generated over $203 million in sales via direct response marketing. In this presentation from the X10 Seminar, he shares the power of networking and very useful tips to win more business.

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Alex Mandossian
2004
Printed Interview

Global Community

Shortly after Tim Costello was appointed chief executive of World Vision Australia, he was faced with his ultimate leadership challenge - to lead Australia's largest relief and development organisation in the aftermath of the Asian tsunami. Having spent his entire life in leadership positions in a variety of areas - from religion to politics to not for profit organisations - Tim has learnt some valuable lessons about inspiring motivating, building confidence and achieving team goals. In this chapter he describes his journey to his current leadership role and offers his opinions about leading others.

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Tim Costello
2007
Printed Interview

Shared Rewards

Clean Up Australia Ltd: a national non-profit organisation established by one man and his team - Ian Kiernan. After nine months sailing around the world, Ian returned home to Sydney and organised a community event - Clean Up Sydney Harbour - which resulted in over 40,000 volunteers turning up on one day to clean up the harbour. Based on this success, Clean Up Australia Day was established the following year and saw Ian leading over 300,000 Australian volunteers. If you want to be motivated by a leader driven by the desire to look after our world for future generations, then this chapter will be of value to you.

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Ian Kiernan
2007
Audio Interview

Find A Profitable Niche

Ben Stickland is the General Manager of software development company Alliance Software and is one of the creators of the latest cutting edge market research tool called Market Samurai. During this call Ben reveals how to uncover profitable online niche markets in literally 5 minutes using Market Samurai. He talks about a range of principles and strategies on both on-page and off-page factors. Ben also goes into detail by giving specific practical niche market examples.

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Ben Stickland
2008
Printed Interview

Selling with Trust

Ari Galper began a career in selling and developed a mindset called Unlock The Game. This mindset has inspired his selling success which has carried over to his internet business. Realising that online customers were still required to go through a sales process, Ari created a way to improve online sales by adding further human interaction to the process. In this chapter, Ari reveals some of those techniques - live chat, testimonials and much more - to help internet entrepreneurs build trust with their customers, build a connection and increase product sales.

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Ari Galper
2007
Printed Interview

Simple Changes

John Bertone developed his marketing skills while building his retail mobile communications store. After investigating the internet, John combined his passion for marketing with this new online medium and became an internet marketing consultant. Gain an insight into selling online and how to develop websites that encourages people to buy (learn about the power of referrals). Plus, John reveals what types of businesses will continue to survive on the internet.

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John Bertone
2007
Audio Presentation

Website Sales Copy Writing Part 1

Alex Mandossian is an American motivational speaker, author and trainer (business). In this Audio Alex explains that copy writing can be defined in two words, applied psychology. Using the Socrates method of asking questions of people rather than giving answers, it empowers people to not only think for themselves but also builds a better rapport with your market. Resulting in more sales! (Also See Part 2 for more)

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Alex Mandossian
2004
Audio Presentation

Website Sales Copy Writing Part 2

Alex Mandossian is considered one of the top ten freelance direct marketers in America today and has generated over $203 million in sales via direct response marketing. In Part 2 of Website Sales Copy, Alex discusses the facts and figures for setting up your own direct marketing website for as cheap as possible without sacrificing the quality and sales power.

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Alex Mandossian
2004
Audio Presentation

X10 Seminar - Web Conversion Part 1

Alex Mandossian (born March 9, 1964) is an American motivational speaker, author and trainer (business). He owns one of the largest personal marketing libraries ever assembled, with over 1800 rare books and volumes dating back to the 1800s. In this Audio Presentation Alex explains that being a marketing mirror instead of a marketing genius, by asking questions, can significantly boost your conversions.

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Alex Mandossian
2004
Audio Presentation

X10 Seminar - Web Conversion Part 2

Alex Mandossian is considered one of the top ten freelance direct marketers in America today and has generated over $203 million in sales via direct response marketing such as TV infomercials on QVC and Home Shopping Network, and from in-print ads in periodicals such as Parade Magazine and USA Weekend. In Part 2 of this audio presentation he discusses How "Tell Mode" Is Strangling Your Customers And Stunting Your Growth Online

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Alex Mandossian
2004
eBook

7 hidden psychological secrets to maximum sales

Yanik Silver is a leading expert on creating automatic, moneymaking web sites. As the author and publisher of several best-selling marketing books, Yanik specializes in creating powerful systems to help boost their online profits. This ebook reveals 7 of the biggest psychological tricks, strategies and techniques for writing effective web copy that will help maximize your online sales.

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Yanik SIlver
2007
eBook

How To Write Your Own Lead-Pulling Squeeze Page On The Fly

Edmund Loh is a renowned internet marketer and is highly recognized for producing top quality Private Label digital products at for the Internet Marketing industry. In this Ebook, you will discover how to write effective squeeze pages which markedly affects the conversion rates of visitors of your website to sales. You will learn everything you will need to know in order to get started in writing your first squeeze page.

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Edmund Loh
2009
eBook

Killer Web Copy Volume 1

In this volume of Killer Web Copy, discover the incredible power of writing simple, yet effective copy. Learn how putting a little more effort into your copy can translate into thousands of dollars worth in free traffic generation. Also discover how writing solid copy can not only ensure a high page ranking, but also speak clearly to your customers.

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Unknown
2007
eBook

Killer Web Copy Volume 2

In this volume of Killer Web Copy, learn how to guarantee you’ll convert copy into sales. Discover the psychology behind selling online and how to structure your copy to have the most impact. Learn how to highlight your products competitive advantage to make it stand out. Also discover how copy can translate into thousands of dollars worth in free traffic generation and a higher page ranking.

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Unknown
2007
eBook

Killer Web Copy Volume 3

In this volume of Killer Web Copy, learn how to quickly and easily tweak your copy to optimise your sales and search engine results. Discover the importance of split testing your copy and how to structure it to have the most impact. Also learn why keeping it simple is the key to effective copy that will increase sales, and how you can ensure that potential customers will stay engaged by your content.

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Unknown
2007
Audio Interview

Online Copywriting Secrets

Scott Bywater is one of Australia’s leading direct response copywriters and marketing consultants. Thousands of copywriters relatively few have real-world sales experience, combined with an entrepreneurial background in business like Scott does. He is regarded as one of Australia’s most successful online and offline copywriters and during this call he shares all of his experience about writing a good piece of copy and how to use the internet as a primary lead generation tool.

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Scott Bywater
2008
eBook

Profit producing sales letters

Bryan Kumar has been teaching others how to profit from the Internet, since 1996. His ebooks and reports have received rave reviews from some of the best marketing minds online. He is best known for taking the most powerful marketing strategies and concepts, and simplifying them so it's quick and easy to implement. His ebook will teach you the psychology of selling and how to create profit producing sales letters by getting inside your customer’s head.

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Bryan Kumar
2002
eBook

The 5 Laws of Persuasion

Lenny Eng is one of the world’s most highly sought after copywriters and marketing consultants in Australia. Armed with the knowledge and wisdom of the best marketing minds in the world, he reveals in this ebook the 5 laws of digital copywriting persuasion and how to use them effectively on-line to sell 400% more of any product.

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Lenny Eng
2003
Printed Interview

Delight Your Customers

Libby was only 21 years old when she bought her first hairdressing salon, Just Libby. Within five years she was hiring more staff and focusing on team building, staff retention and customer loyalty. Eighteen years later, Just Libby relaunched itself as Just Liberated, and over the next three years the small business was growing by more than 40 per cent. For a story about keeping staff and customers happy, then this is a must-read for you!

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Libby Dedman
2007
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